Our solutions allow you to generate and manage a range of layouts with various characteristics: catalogs, manuals, brochures, promotional flyers and price lists, from a single database managed by our PIM Categora.
From traditional print to online publication, up to a system for mobile devices that allows consultation in the absence of connectivity.
Categora
Categora is the platform for a complete digital management: a comprehensive software that makes it possible to develop typesets for flyers, brochures, catalogs, price lists or a combination of both; it can supply data to online digital systems and mobile apps too.
Categoria is a PIM (Product Information Management) solution, collecting all data in one place.
It can simplify the product information management, oversight, and usability.
It reduces processing time, errors, and costs.
All data is stored in one place and, once an information is edited, it can be published or replicated automatically in any document that contains it.
Automatic publishing software
We automate the pagination process to create catalogs and price lists, saving you time managing data and content.
Our software allows users to generate typesets starting from data managed by corporate IT systems, switching to a fully digital conception where the designer creates the layout with template pages and defined styles, and the system automatically enters data from another database-managed system.
Automatic Publishing Perks
- Time-saving: -60% production times (compared to manual pagination);
- Independent Data management during the typeset creative development
- All data in one place: a single system contains all centralized information to develop an efficient digital corporate communication.
Categora uses Adobe InDesign
Adobe InDesign is the creative tool chosen for Categora's layout, the best known among graphic designers for prepress and pagination. In fact, the creative and design aspect of this software is conceived for graphic designers that need to manage finished product's creative aspects.
The development of scripts and plug-ins dedicated to data collection and management organized by Categora allows InDesign users, to be entirely independent in various page layout design.
When there are thousands of references to layout, with an enormous amount of data to manage, you need an efficient but straightforward tool.
It allows pages layout development that could be mixed with other databases to easily and immediately manage Direct Marketing activities.
Modular & Integrable
The software can be configured with ad hoc modules that offer the necessary functions, based on the project and the catalog to be paginated.
We often propose and implement the correct management of product data (also by modifying existing tools, if necessary), so as to obtain optimal information for consultation of the end user, first of all, and for administrative management.
The company can thus consult its database in a simple and intuitive way: Categora is an indispensable tool for the Marketing and commercial departments.
The software can also be programmed to perform periodic or manual synchronization processes with the company's internal management system.
It is able to communicate with different systems and platforms such as: AS400, SAP, Oracle, Navision, FileMaker and, in general, all the platforms that offer a data import / export system.
With Categora we can manage
- Product catalog
- Technical manuals
- Datasheet
- Variable data printing systems
- Price lists
- Magazine announcements
- Technical documentation
- Manuals
- Handbooks
- Guides
- Brochure
- Promotional magazines
- GDO Folder
- Yearbooks
- Paginated promotional
- Labels
Multi-channel publication
Once imported and managed, the project is natively publishable on multiple channels: Catalogs; lists; Dedicated information lists; Magazines with collections of specific products; Promotional brochures; Product cards; Dynamic websites; E-commerce B2B and B2C; Dynamic manuals; Customer Care online; Specific management with online resources; Multimedia applications; Dedicated information systems.
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List prices for each target
We can create differentiated price lists related to the commercial offer by generating specific paginated layouts with data relating to each interlocutor.
Imagine a list conceived for consortium customers or generic customers, where even the product categories or the same products could have, as well as different prices, numbers and provisions not homogeneous.
Differentiated products offer
It is reasonable thinking about differentiated prices for each price list, but with such kind of management, you can generate various catalogs also like product offer.
For example, a customer may not see a range of products that others can buy or resell.
Alternatively, for specific markets, price lists can be generated with specific product lines.
Magazine and promotional catalogs
The entire database is managed by Categora: a tool that allows you to generate specific promotional catalogs or magazines, a flow of data that will be coupled to the creative part developed by the creative department.
The solution allows to automate publications on the various platforms of supermarket chains.
Promotional flyer even more digital
Traditional publications can be more distributed with digital tools.
In addition to traditional publications and the publication on websites, it is possible to distribute your printed material via mobile app.
Our Paginae solution allows you to distribute flyers, catalogs and digital brochures and enrich them with multimedia content in addition to connecting them with your e-commerce or other online information channels.
Complete your multichannel offer with advanced tools.
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