How it works
Your product highlighted
Categora is a PIM (Product Information Management) that manages product information: it links management data (price lists, codes, etc.) with information on communication and marketing.
The product is therefore at the center, and you can connect all the digital info to represent it: from photos to technical descriptions, from specification sheets, to use and presentation videos (manuals, photos, illustrative videos, dedicated multimedia components, etc.).
With Categora we can manage
- Product catalog;
- Technical manuals;
- Variable data printing systems;
- Price lists;
- Magazine announcements;
- Technical documentation;
- Promotional magazines;
- GDO Folder;
- Paginated promotional;
Modular and integrable
The software is configurable with ad hoc modules that offer the necessary functionalities, according to the project and the catalog to be paginated.
We often propose and implement product's data correct management (even modifying already existing tools, if necessary), to obtain optimal information for the final user's consultation, first of all, and for administrative management. The company can thus consult its database naturally and intuitively, also for marketing and commercial actions.
Categora also can be programmed to perform synchronization processes, periodic or manual, with the internal management of the company.
It is then able to communicate with different systems and platforms, such as AS400, SAP, Oracle, Navision, FileMaker and, in general, all the platforms that offer a data import/export system.
A complete management system
So let's talk about a complete management system: once the flow of data entering into Categora has been agreed and managed, this offers multiple management functions for the single product and can manage the entire database independently.
It also allows you to modify visual and multimedia information that cannot be processed directly by the company ERP, such as Product photo; Matching accessories; Extended indications / descriptions; Cad components; Multimedia components (descriptive films, associated manuals, captions or methods of use, technical tables, descriptive tables, certifications, additional languages).
Central information system
Categora becomes the central information system, which can be consulted and managed by various company figures: the designers have access to the real state of the products and their accessory components; the commercial agents have access not only to data related to costs or general indications but to complete information sheets complete with data not published in the catalog (for example, information on the product release, information on the quantity in stock or on packaging, any indications on exclusive discounts, etc.).
Once imported and managed, the project is natively publishable on multiple channels: Catalogs; lists; Dedicated information lists; Magazines with collections of specific products; Promotional brochures; Product cards; Dynamic websites; E-commerce B2B and B2C; Dynamic manuals; Customer Care online; Specific management with online resources; Multimedia applications; Dedicated information systems.
Adobe InDesign: creative's and designer's editor
Our automatic pagination systems have the Adobe InDesign tool as the common denominator, dedicated to the management and development of paginated's creative part.
The development of scripts and plug-ins dedicated to the collection and management of data organized by Categora, allows those who use InDesign, to be entirely independent in the creation of very different layouts.