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A dip in the International Market

Our challenge: to create an E-commerce platform to respond to the requests of the various Arena offices, distributed all over the world and linked to the same brand.

A single, unique but dynamic tool to adapt to the needs and rules of the countries of reference. Over 50 stores open worldwide and more than 10 thousand configurable products managed.

Arena is also Mobile thanks to the Arena Swim App: a free digital collection of swimming workouts.


Business Mobility

Web & Mobile



In the sea of ​​E-commerce increasingly global.
Multi-Store. Dynamic. International.

We have developed and managed an international multi-store on Magento ecommerce platform: dozens of store-views with different dynamics, managed through a scalar and evolutionary workflow.

E-commerce benefits

E-commerce benefits

Multiple stores. A single platform. A single brand.

  • Single platform: A single tool for the entire brand with a coordinated corporate image and marketing strategies in a single technical portal
  • Acquisition of new customers and markets
  • Independence of the stores: Flexibility of the platform with greater autonomy
  • Changes to the on-the-fly catalog: Optimization of imports and product management (structured data can be imported in a short time: given the frequency with which the catalog is modified, it allows you to make changes on-the-fly, without disruptions)
  • More tools and technologies: Integration with numerous advanced tools and technologies, in an optimized and transparent way: email marketing, A / B testing
  • Data import: Automation of the import flow (orders, shipments and prices etc.)
  • Savings and optimization: Time savings, management and updating costs


Arena Swim

We have developed Arena Swim: a free app, available for iOS and Android, that allows you to follow your own personalized training plan.

Are you a coach? Become an Arena Swim coach and propose your workouts to the swimmers community.

App benefits

App benefits

The perfect workout for you: optimize your time in the water

  • Tailored training: find your personal training plan proposed by the Coaches
  • Decide your goal: from technique to speed, from resistance to calories burned, to well-being, choose the goal you want to achieve, set your level and save your workouts
  • Community: join a community of swimmers
  • Buy Accessories: choose the right support for your exercises and buy it online
  • Swimlist: save and consult your favorite training lists
  • Blog: stay up to date on industry news
  • Glossary: ​​swimming will have no more secrets for you
  • Become a Coach: propose your own training program and become an Arena Swim Coach



E-commerce Technical Skills

E-commerce Technical Skills

  • Problem solving consultancy;
  • Web development in Linux environment with open-source technology;
  • Periodic synchronization with remote server;
  • Integration with Paypal and bank gateway;
  • Advanced configuration of the Magento platform;
  • Creation of ad hoc modules to extend the Magento platform.
E-commerce technologies

E-commerce technologies

  • PHP5
  • MySql
  • Zend Framework
  • HTML5
  • CSS3
  • Magento
  • jQuery
  • Prototype
Technical Skills App

Technical Skills App

  • Native App development for iOS and Android platforms
  • The application is completely realized with the new languages ​​Kotlin (for Android) and Swift (for iOS)
  • Each account is synchronized with the Arena Swim website
  • The Accessories section is directly connected to the Arena Shop
Technologies App

Technologies App

  • Kotlin
  • Swift
Everything you need
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