Protagonist of our Case Study Opacmare: world leader in the design and production of nautical components.
Opacmare, which has made product quality a priority choice, has chosen multiple digital solutions from Cosmobile.
- Digitization of the complete and personalized product catalogue
- Centralization of product data in a single software
- Refactoring of the showcase site to maximize user experience
- Possibility of finding Opacmare resellers and distributors all over the world from the portal
- Optimization of customer assistance to support them during and after the purchase
Cosmobile Digital Solutions for Opacmare
Digital Product Catalogue
PIM Software Categora
Centralization of all business processes linked to the Opacmare catalog with the Software
- Digital, automated and personalized catalogue
- Complete catalog with images, technical characteristics, descriptions, materials, dimensions
- Catalog divided by product type and special categories for one perfect navigation (Boat gangways and ladders, Lifting systems, Doors and Windows, Nautical accessories, products dedicated to catamaris, electrical products and for disabled people)
- All data in one place
- Ability to centralize, manage and enrich all product information
- Complete integration with the company management system: all the information on management files are imported and organized within the PIM Categora Software
- Multilingual management of all information related to the product
- Simplified use of information
- Savings of time, resources and management costs
- Better productivity and quality of workflows
Total refactoring of the Opacmare portal
A multilingual website, natively developed by Cosmobile with the latest technologies web.
- Portal performance optimization
- Total restyling of the graphics with focus on the study of the UX of the brand
- Integration with other company systems (ERP, PIM) for catalog management automated
- Design of the new information architecture and attributes
- SEO optimization for the best indexing on search engines
- Store Locator with all Opacmare retailers and distributors in the world
- Geolocation support by language
- Better user browsing experience
Possibility of finding all Opacmare retailers and distributors in the world online.
The Store Locator also allows you to locate shipyards for the purpose of assistance the customer best during and after the purchase.
- Store Locator development integrated into the website
- Advanced search based on customer needs (resellers, distributors, construction sites naval, state, postal code, geographical location)
- Possibility to directly contact the company’s resellers and distributors
- Possibility of finding permanent Opacmare men: technicians working in shipyards for testing operations
Automatic pagination of the Opacmare catalogue
- Centralized and automated product data management
- Savings of time, costs and resources
- Manual errors eliminated