Fabbri 1905: Digital Transformation with Cosmobile
Fabbri 1905: Digital Transformation with Cosmobile
Fabbri 1905, a historic Italian brand known worldwide for its iconic Amarene and confectionery specialties, has chosen the software company Cosmobile to innovate and digitize the management of its commercial offers and sales network.
The project, which lasted about a year and was developed by a team of 10 specialists, led to the implementation of Order Sender Enterprise: an advanced Sales Force Automation platform designed to manage orders automatically.
Fabbri 1905’s Necessities
With over 120 years of history, 40 production lines, 1,300 products, and a presence in more than 100 locations worldwide, Fabbri 1905 manages an extremely complex commercial ecosystem.
The company needed to improve the efficiency of its promotional campaign management, which was characterized by:
- Over 500 active and diverse promotions
- Highly complex rules and conditions
- Manual processes prone to errors
- Excessively long order validation and processing times
The main objectives were:
- Automate order collection for the sales network in Italy, Germany, France, and Spain
- Reduce agent errors during order entry
- Speed up order validation and fulfillment
- Integrate the solution with the company’s IT infrastructure
- Improve control and traceability of promotions
Order Sender Enterprise order management app
To address these needs, Cosmobile proposed a tailor-made solution: Order Sender Enterprise, Sales Force Automation software with advanced campaign management, accessible via Web App, iOS, and Android.
Implemented features
- Management of complex and configurable sales campaigns with advanced rules
- Multi-platform access for agents and the sales department
- Highly customizable for diverse promotions
- Dedicated server infrastructure in Fabbri’s corporate data center
- SSO (Single Sign-On) login integrated with internal systems
- Management system dedicated to the large-scale retail network for monitoring promotions
The platform allows agents to automatically apply the correct promotions when filling out orders, drastically reducing errors and verification time.
Fabbri 1905 and Cosmobile
Prior to implementation, canvass management relied on complex manual documentation that was difficult to apply consistently.
With Order Sender Enterprise, Fabbri 1905 achieved:
- Reduction of errors, when filling out orders
- Automation of promotions with automatic checks and thresholds
- Greater control over offers and commercial terms
- Faster and more efficient processes
- 50% reduction in average order fulfillment times (from 1.86 days to 0.8 days)
- Full integration with company systems and enhanced security
Sales representatives now have access to digital tools updated in real time, while the sales department maintains centralized and immediate control over promotions and orders.
B2B Digital Transformation
The project implemented by Cosmobile for Fabbri 1905 serves as a concrete example of sales network digitization and the optimization of commercial processes in the B2B and large-scale retail sectors.
Thanks to Order Sender Enterprise, the company has improved operational efficiency, data control, and support for sales agents, confirming the value of a software solution tailored to complex and structured organizations.