Essse Caffè: The Coffee of Professionals
For over 45 years Essse Caffè, part of the Segafredo Zanetti Group, has been recognized as the coffee of professionals, thanks to its refined blends crafted for the perfect Italian espresso. Excellence in product quality, continuous training, and outstanding customer service.
Discover the digital project developed by Cosmobile for this renowned Emilia-based company.
Discover the digital project developed by Cosmobile for this renowned Emilia-based company.
Essse Caffè's Needs
- Strengthen the brand’s online presence and enhance the customer experience
- Provide end customers with a seamless shopping experience through a website that is easy to navigate, responsive on all devices, and fast-loading
- Optimize conversion rates by simplifying the checkout process and using clear, visible calls to action
- Boost customer loyalty with dedicated loyalty programs and the option to reorder via subscription
- Ensure simple, intuitive navigation of the online shop, with a well-structured catalog organized by category
- Highlight sections dedicated to promotions and new product launches
Cosmobile’s Digital Solutions for Essse Caffè
Website
For Essse Caffè, we developed an eCommerce site using the Shopify platform, optimizing performance to ensure a fast, smooth portal and enhancing the overall user experience through tailored solutions.
- Development of the website on the Shopify platform, fully aligned with the client’s requirements
- UX optimization to improve access to information and streamline navigation
- Migration of products and customers from a custom platform (WooCommerce), ensuring seamless business continuity
- Integration with tracking tools such as Google Tag Manager and Google Analytics to monitor user behavior on the site
- Integration of installment payment methods like Klarna to offer flexible payment options and increase user engagement and conversions
- Advanced integration of Shopify modules for managing promotions, coupons, and product bundles
- Post-migration support to ensure full operational continuity and ongoing technical assistance
- Creation of a personalized recurring purchase experience: through the implementation of specific modules, custom Shopify app development, and advanced integration of all software components, we built an intuitive user journey that guides customers through subscription options, payment methods, and future changes.
Essse Caffè eCommerce Benefits
- Optimized User Experience (UX)
- Improved site navigation
- Automated product pages with detailed information
- Enhanced digital strategy through marketing tracking tools