Maschio Gaspardo: technology serving agriculture 5.0
Maschio Gaspardo: technology serving agriculture 5.0
The digital transformation of a leading multinational in the agricultural machinery sector.
Since 1964, Maschio Gaspardo has been an international benchmark in the production of agricultural equipment for soil cultivation, sowing, fertilization, and crop protection.
Present in 18 countries, with an extremely comprehensive product catalog and a global network of dealers, the company has chosen Cosmobile’s digital solutions to take its data management and B2B processes to a new level.
The goal was to digitize and simplify the management of a complex ecosystem – catalog, price lists, B2B portal, configurators, and technical materials – with a view to Agriculture 5.0, where innovation and technology become strategic levers for efficiency, precision, and sustainability.
Maschio Gaspardo’s needs
The complexity of the company’s business required a single, flexible, and integrated platform, capable of managing:
- A technical and complex product catalog, with correlations between products, variants, and accessories
- Multi-market (18 countries), multilingual (14 languages), and multi-currency management
- The centralization of B2B price lists, with different conditions for each geographical area or distribution channel
- Improved web portal performance in terms of speed and navigability
- Simplification of the user experience, with an intuitive interface for retailers, technicians, and agents
- Process automation, particularly in the creation of quotes and PDF catalogs
Cosmobile’s digital solutions
PIM Categora: centralized management of B2B catalogs and price lists
Cosmobile has implemented PIM Categora software, an advanced platform for Product Information Management. The system manages over 6,500 Maschio Gaspardo products, integrating catalogs, price lists, and multilingual information in a single location.
Main advantages:
- Control and centralization of catalog and price list data
- Multilingual, multi-market, and multi-currency management
- Multi-department collaboration on a single shared tool
- Automated processes for updates, correlations, and data entry
- Fast and consistent publication across all digital channels
- Integration with corporate ERP and SSO (Single Sign-On) authentication
- Greater security and reliability of disseminated information
Multilingual website with public catalog
Cosmobile has created a new multilingual showcase portal (14 languages), with integrated B2B catalog navigation and performance optimization. The user experience has been improved to ensure smooth navigation, fast loading, and simplified access to product information.
Results:
- Optimized and fast browsing experience (improved UX)
- Automated catalog management, always up to date
- High technical performance and reduced loading times
- Direct integration with company ERP systems
B2B portal with advanced technical lists
To meet the needs of the international sales network, Cosmobile has developed a B2B portal reserved for resellers, distributors, and partners. The platform allows for the autonomous management of quotes, orders, and reorders, with customized price lists and confidential technical documentation.
Advantages:
- Centralized access to B2B information
- Simplified consultation of the technical catalog
- Reduction in operating costs and times
- Autonomous management of orders and quotes
- Greater control and security through confidential login
CPQ Quotation Tool and Visiq Configurator
To automate the creation of commercial offers, Cosmobile has integrated the Visiq Configurator with a customized CPQ (Configure, Price, Quote) system.
The configuration engine allows you to create customized quotes based on price lists and product technical specifications.
Advantages:
- Guided creation of commercial offers
- Complete control of the configuration flow
- Flexible management of simple or complex configurations
- Automatic generation of PDF or Excel files
- Total autonomy for the sales team
Automatic layout of catalogs and technical data sheets
Thanks to automation, the generation of multilingual catalogs and technical data sheets has become instantaneous.
Each document is automatically laid out with customized layouts and correlations between variants and accessories.
Benefits:
- Centralized and automated management of product data
- Drastic reduction in layout time and costs
- Elimination of manual errors
- Rapid creation of public catalogs and technical PDFs that are always up to date
Maschio Gaspardo feat. Cosmobile: 360° digital transformation
Maschio Gaspardo has taken a decisive step towards the complete digitization of its business processes.
Results achieved:
- Reduction in the time required to update and publish the catalog
- Better management of data and technical information
- Increased operational efficiency and internal productivity
- Optimized user experience, both for customers and partners
- Greater control and consistency over price lists and commercial offers
Agriculture 5.0: when innovation becomes competitiveness
The Maschio Gaspardo project demonstrates how digital technology is now a key component in the agritech world. Process automation and intelligent data management enable companies to be more efficient, sustainable, and customer-focused.
With digital solutions by Cosmobile, complexity is transformed into value: every piece of data, every process, and every product becomes part of a connected, flexible ecosystem that is ready for the challenges of Agriculture 5.0.