Centrogamma Termosanitaria: the digital revolution with Cosmobile

Centrogamma Termosanitaria: the digital revolution with Cosmobile

Centrogamma Termosanitaria: the digital revolution with Cosmobile. Managing a catalog with over 100,000 references from 120 different suppliers is a complex challenge. Centrogamma Termosanitaria, a leading distributor in the hydrothermal sanitary sector, needed an efficient system to centralize data management, optimize its B2B and B2C e-commerce, and automate the creation of company catalogs. To achieve these goals, it chose Cosmobile and its PIM software, Categora.

The challenge: dispersed data and complex processes

Centrogamma’s main requirement was to consolidate all product information in one place to:

• Quickly and efficiently generate company catalogs.

• Update the website and e-commerce without wasting time and resources.

• Optimize product management across multiple channels (B2B, B2C, native apps).

• Synchronize the catalog with the company ERP.

• Create effective marketing strategies through automated newsletters.

A powerful, intuitive, and integrated system was needed to manage vast amounts of data seamlessly.

The solution: PIM Categora and an integrated digital ecosystem

To meet these needs, Cosmobile implemented a tailored digital ecosystem based on Categora, the PIM software that allows managing all product data from a single platform. Here’s how:

1. PIM Categora: centralized data management

With Categora, Centrogamma can now:

• Control and update the entire database from a single system.
• Automatically create catalogs and price lists, significantly reducing production times.
• Synchronize product information with the ERP, ensuring always up-to-date prices and promotions.

2. B2B and B2C E-Commerce: Optimized User Experience

Centrogamma’s website has been enhanced to provide an efficient service for both industry professionals (B2B) and end consumers (B2C):

• B2B: Quotation generation, personalized pricing, automated order management, and restocking.
• B2C: Online purchasing with special web pricing, home delivery, and in-store pickup options.

3. Gielle portal: A dedicated showcase for a quality brand

Cosmobile developed Gielleleader.com, a thematic portal dedicated to the Gielle brand, featuring updated technical information and an automatic pagination system to generate personalized PDF price lists.

4. Automated catalog and price list creation

The automated pagination system has revolutionized Centrogamma’s editorial management. Previously, four people spent weeks creating a catalog. Now, a single person can simultaneously produce two catalogs and update two portals, drastically reducing time and optimizing workflow.

5. Newsletters and DEM: strategic and personalized communication

Integration with an advanced mailing list management system allows Centrogamma to send targeted marketing campaigns, keep customers informed about promotions and updates, and monitor communication effectiveness in real-time.

The results: increased efficiency and visibility

Thanks to our collaboration, Centrogamma has achieved:

• Reduced data management and catalog creation time.
• Improved service for B2B customers, with personalized price lists and tailored tools for agents and resellers.
• Market expansion through a high-performing and integrated e-commerce platform.
• Greater online visibility and easier access to product information.
• Automated communications with effective and trackable newsletters.

A digital revolution by Cosmobile

The partnership between Cosmobile and Centrogamma Termosanitaria has led to a true digital revolution. With Cosmobile’s integrated solutions, the company now benefits from optimized data management, a powerful e-commerce platform, and advanced digital tools to enhance the customer experience.

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