Affralux: digitization of commercial and B2B processes
To support growth and optimize commercial flows, Affralux has embarked on a path of digitalization by adopting an integrated ecosystem of Cosmobile solutions.
Affralux Necessities
Affralux needed to make its commercial processes more efficient and connected, both on the customer side and on the agent side. Specifically:
- Activate a B2B Ecommerce platform for autonomous order and restocking management
- Optimize order management and the sales network
- Improve and centralize the consultation of digital catalogs
- Improve the creation and distribution of digital catalogs and price lists
- Manage the entire process with tools integrated with its corporate ERP
The goal was to create an integrated system capable of improving internal operations, supporting the sales network, and offering customers a more efficient B2B shopping experience.
IT Partner and ERP Solution: Iconsult Solutions and Fluentis ERP
Thanks to Iconsult System Integrator of Fluentis ERP and Cosmobile, we have created a direct connector to Fluentis to enable communication between the information and business management system and our solutions dedicated to process digitization. Iconsult has created a specific connector on Fluentis ERP that communicates with our systems via API calls and allows the entire process to communicate without manual intervention by operators: data is exported and imported into the management system and can be managed with minimal errors and maximum efficiency.
Cosmobile Digital Solutions for Affralux
Ecommerce B2B Order Factory
Affralux has chosen Order Factory: the Cosmobile’s B2B Ecommerce platform, to digitize B2B orders.
The platform allows customers to:
- Consult the product catalog
- Place quick reorders
- Access order history
- Indicate the desired delivery date for the order or for individual items
- Manage separate packages and quantities
Advantages
- Greater autonomy for customers in order management
- Reduction in order errors
- Optimization of restocking times
- Better logistics planning
Sales Force Automation OS Enterprise
In order to support its agent network, Affralux has implemented OS Enterprise: Cosmobile’s Sales Force Automation software.
The solution allows agents to automate order collection from mobile devices, operate with up-to-date tools integrated with the company’s pricing and discounting logic.
Active modules:
- Order entry
- Product catalog
- Customer administrative status
- Basic reports
- Document management
Advantages:
- Optimization of order management and sales network
- Automation of price and discount calculations
- Greater control over commercial conditions
- Mobile operations
- Data always up to date and shared
Digital Publishing App Paginae
Affralux also uses Paginae: the digital publishing app by Cosmobile, to display and distribute catalogs and commercial materials to its sales network.
Advantages:
- Always up-to-date content
- Visual sales support
- Immediate access to materials
- Reduction in paper media
Cosmobile Integrated Integrated Ecosystem
Thanks to the adoption of Cosmobile solutions, Affralux has built an integrated digital ecosystem that connects B2B Ecommerce, agents’ network, and commercial materials.
The main benefits:
- More efficient sales processes
- Greater autonomy for customers and agents
- Reduction of manual activities
- Better control of commercial data
- Reduction in customer care and agent management costs (over 30%)
- Reduction in costs related to errors in order management (-80%)
- Reduction in order fulfillment times
The project is a concrete example of how the integration of B2B Ecommerce, sales force automation, digital publishing, and enterprise ERP can improve commercial productivity and the quality of service offered to professional customers.