Maschio Gaspardo: Technology Serving Agriculture 5.0

The multinational company Maschio Gaspardo has been manufacturing and marketing agricultural equipment since 1964. The company chose our digital solutions to simplify the management of its highly complex product catalog—multi-market (18 countries), multilingual, and multi-currency—improve B2B price list management, optimize website performance, automate and configure the creation of sales quotes, and streamline the generation of catalogs and PDFs.
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Maschio Gaspardo’s Needs

  • Enable dealers, sales representatives, technical operators, and others to manage and consult a highly complex product catalog (including technical data and product–accessory combinations), across multiple markets (18 countries), in multiple languages (14), and currencies, according to their specific needs.

  • Improve the portal’s performance and speed.

  • Strengthen and centralize B2B price list management through a single PIM platform.

  • Enhance website usability, simplifying navigation and access to catalog and price list information.

  • Automate the creation of quotes with guided configuration.

  • Automate the generation of catalogs and PDFs.

Cosmobile Digital Solutions for Maschio Gaspardo

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PIM Categora for Catalog and B2B Price List Management

We centralized all business processes related to product catalog and B2B price list management with the PIM Categora Software.
The PIM manages all catalog data and B2B price lists, which are displayed and browsable on the Magento platform, with user access integrated into the company system.

Benefits:

  • Centralized control and management of catalog information and price lists

  • Handling of a catalog with over 6,500 products, multilingual, multi-market, and multi-currency

  • Collaboration across multiple departments on a single tool

  • Simplified management of a complex catalog through automated and customized processes for updating, correlating, and adding new records

  • Faster publication and updating of information across multiple channels

  • Increased reliability and accuracy of published information

  • Integration with the company’s ERP system

  • Integration with the corporate authentication system via Single Sign-On (SSO)

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Website with Public Catalog

Development of a multilingual showcase portal (14 languages) with B2B catalog browsing. Performance optimization ensures the best catalog navigation: an extremely fast and smooth website, with a personalized user experience.

Benefits:

  • Improved browsing experience: faster and smoother UX

  • Automated catalog management with always up-to-date, centralized information

  • Enhanced website performance

  • Integration with company systems (ERP) to automate catalog management

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B2B Portal with Advanced Technical Price Lists and Private Information

Development of an online B2B platform dedicated to dealers, distributors, and partners.
A B2B portal with advanced and complex technical price lists, accessible via login, that enables users to: manage quotes, orders, and reorders independently; access personalized commercial terms; gain immediate visibility on availability, deliveries, and technical documents.

A private online platform that not only manages prices and orders, but also becomes the digital reference point for the sales network, integrating advanced price lists and reserved technical documentation.

Benefits:

  • Simplified catalog browsing

  • Centralized information management

  • Reduced costs and operational time

  • Greater control with restricted access

  • Independent order management

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CPQ Quoting Tool and Visiq Configurator

Development of a CPQ quoting tool with guided configuration, powered by the Visiq Configurator, for the creation of commercial offers. Starting from the price list, through a configuration engine, it is possible to automatically generate customized offers, up to the creation of PDF or Excel files.

Benefits:

  • Create customized offers independently

  • Build structured configuration flows for each product line

  • Control the question flow and configuration results

  • Enable customers to independently manage configuration flows—simple or complex—according to their needs

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Automatic Layouting

Automatic catalog and PDF layout generation with custom designs.
Automated layout of technical data sheets for each product, including the automatic creation of correlation tables for variants and accessories. Management of new multilingual public catalogs.

Benefits:

  • Centralized and automated product data management

  • Savings in time, costs, and resources

  • Elimination of manual errors