ita eng

Quando il brand diventa Star

www.laurapausini.com

Our challenge for one of the most beautiful (and famous) voices in the world?
Manage millions of fans who visit her portal every day and want to stay in touch with their favorite songwriter.

Transmit the gentleness and strength of the international singer, always considering web usability, user experience, innovation and interaction.


E-commerce


Web & Mobile

Solutions

Laura Pausini 2.0, visible worldwide, just a click away

For the "Laura Nazionale" we have developed (in partnership with AWD Agency, which oversaw the image), 3 portals and 4 Mobile Applications.

Laura Pausini turned to Cosmobile to manage her communication, asking us:

  • Restyling of the official portal: to be able to provide, in a fluid and modern way, information on your discography, tours, videos, news etc.
  • Management and visibility: the management of a very high number of visitors and the need to be visible all over the world, for an optimal service to fans
  • Creation of an ecommerce: for the management of official merchandising
  • Development of a portal: dedicated to the Official Fanclub
  • Creation of 4 mobile applications: the official iLaura App (for iOS and Android) and the Laura Pausini Official Selfie App

 

Results

Results

Innovation. Design. Technology.

iLaura is a mobile app full of special content and news for fans. The application is closely connected to the official portal: the information is therefore totally integrated and the App is updated together with the site.
It is available for iOS and Android devices.

Technical skills
Problem solving consultancy; App development in native environment; Offline resident content with optimized sync.

IN DETAILS

Laura Pausini

Official portal

Official portal

Innovation. Design. Technology.

The official website of Laura Pausini - with biography, tours, prizes won - was developed on the backoffice side to facilitate internal management as much as possible and to provide data and statistics for a simple and immediate check on the portal's activities.

A mailing list system has also been integrated to simplify direct communication with fans.

Laura Pausini more and more 2.0: at home there are links to all the platforms where the singer-songwriter sells her music online. The portal and mobile apps are connected and supported in 5 languages: Italian, English, French, Spanish, Portuguese.

AWARDS
Ca Communication Arts; Awwwards; Design Awards; Design Licks; CSS Winner awarding & showcasing; CSS Manìa.

TECHNICAL SKILLS
Problem solving consultancy; Web development in Linux environment with open source technology; Server configuration with geographic CDN and use of cache. www.laurapausini.com

Laura4U: Laura Pausini Fan Club Portal

Laura4U: Laura Pausini Fan Club Portal

When Laura enters Chat

Laura4U has been enriched with various functions, also linked to the mobile App, such as push notifications to stay up to date and to know when the Emilian singer enters a chat. You can consult exclusive news, actively participate in the forum, meet other fans. Not only that, among the privileges for those who follow Laura: discounts on merchandising, initiatives, entrance tickets to the sound check of the tour, pre-sale tickets and the opportunity to chat with her in real time.

TECHNICAL SKILLS
Problem solving consultancy; Linux web development with open source technology; Server configuration with geographic CDN; Integration with PayPal and bank gateway. www.laura4u.com

Store Laura4U: Ecommerce

Store Laura4U: Ecommerce

Laura Pausini music online all over the world

We have developed an ecommerce, an online store, where you can buy (with discounted prices for members of the Fan Club) many articles by Laura Pausini: from t-shirts to posters, from hi-tech products to accessories. This allows a simpler and more immediate management of merchandising all over the world. Supported in 5 languages: Italian, English, French, Spanish, Portuguese.

TECHNICAL SKILLS
Problem solving consultancy; Web development in Linux environment with open source technology; Server configuration with geographic CDN; Integration with PayPal and bank gateway. www.store.laura4u.com

iLaura: Official Laura Pausini App

iLaura: Official Laura Pausini App

Extra content. Always in your pocket.

Official app Laura Pausini: iLaura
Problem solving consultancy.
Web development in Linux environment with open source technology.
Server configuration with geographic CDN.
Integration with Paypal and bank gateway.

Official app Laura Pausini: iLaura
Problem solving consultancy.
Web development in Linux environment with open source technology.
Server configuration with geographic CDN.
Integration with Paypal and bank gateway.

App Selfie Pausini

App Selfie Pausini

Selfie Mania. Photos from Star.

LAURA PAUSINI OFFICIAL SELFIE

It is a mobile app dedicated to Fans who want to take selections using Laura Pausini's official personalized covers, then having the possibility to share them directly on Facebook.

TECHNICAL SKILLS
Problem solving consultancy; App development in native environment; Offline resident content; Integration with the camera.

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