{"id":7847,"date":"2026-03-10T07:02:00","date_gmt":"2026-03-10T06:02:00","guid":{"rendered":"https:\/\/www.cosmobile.com\/?p=7847"},"modified":"2026-03-19T12:30:07","modified_gmt":"2026-03-19T11:30:07","slug":"fabbri-1905-digital-transformation-with-cosmobile","status":"publish","type":"post","link":"https:\/\/www.cosmobile.com\/en\/fabbri-1905-digital-transformation-with-cosmobile\/","title":{"rendered":"Fabbri 1905: Digital Transformation with Cosmobile"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-fabbri-1905-digital-transformation-with-cosmobile\">Fabbri 1905: Digital Transformation with Cosmobile<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.cosmobile.com\/en\/portfolio\/fabbri-1905\/\" type=\"link\" id=\"https:\/\/www.cosmobile.com\/en\/portfolio\/fabbri-1905\/\"><strong>Fabbri 1905<\/strong><\/a>, a historic Italian brand known worldwide for its iconic Amarene and confectionery specialties, has chosen the\u00a0<strong>software company Cosmobile to innovate and digitize the management of its commercial offers and sales network.<\/strong><\/p>\n\n\n\n<p>The project, which lasted about a year and was developed by a team of 10 specialists, led to the implementation of&nbsp;<a href=\"https:\/\/www.ordersender.com\/os-enterprise\/\"><strong>Order Sender Enterprise:<\/strong>&nbsp;<\/a><strong>an advanced Sales Force Automation platform designed to manage orders automatically.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fabbri-1905-s-necessities\">Fabbri 1905\u2019s Necessities<\/h2>\n\n\n\n<p>With over 120 years of history, 40 production lines, 1,300 products, and a presence in more than 100 locations worldwide,&nbsp;<a href=\"https:\/\/www.cosmobile.com\/en\/portfolio\/fabbri-1905\/\"><strong>Fabbri 1905<\/strong><\/a>&nbsp;manages an extremely complex commercial ecosystem.<\/p>\n\n\n\n<p>The company needed to&nbsp;<strong>improve the efficiency of its promotional campaign management,<\/strong>&nbsp;which was characterized by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over\u00a0<strong>500<\/strong>\u00a0active and diverse promotions<\/li>\n\n\n\n<li>Highly complex rules and conditions<\/li>\n\n\n\n<li>Manual processes prone to errors<\/li>\n\n\n\n<li>Excessively long order validation and processing times<\/li>\n<\/ul>\n\n\n\n<p><strong>The main objectives were:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automate order collection for the sales network<\/strong>\u00a0in Italy, Germany, France, and Spain<\/li>\n\n\n\n<li><strong>Reduce agent errors<\/strong>\u00a0during order entry<\/li>\n\n\n\n<li><strong>Speed up order validation and fulfillment<\/strong><\/li>\n\n\n\n<li><strong>Integrate<\/strong>\u00a0the solution with the company\u2019s IT infrastructure<\/li>\n\n\n\n<li><strong>Improve control and traceability of promotions<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Order Sender Enterprise order management app<\/h2>\n\n\n\n<p>To address these needs, Cosmobile proposed a tailor-made solution:\u00a0<a href=\"https:\/\/www.ordersender.com\/en\/os-enterprise\/\" type=\"link\" id=\"https:\/\/www.ordersender.com\/en\/os-enterprise\/\"><strong>Order Sender Enterprise<\/strong>,\u00a0<\/a><strong>Sales Force Automation software with advanced campaign management,<\/strong>\u00a0accessible via Web App, iOS, and Android.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implemented features<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Management of complex and configurable sales campaigns<\/strong>\u00a0with advanced rules<\/li>\n\n\n\n<li><strong>Multi-platform access<\/strong>\u00a0for agents and the sales department<\/li>\n\n\n\n<li><strong>Highly customizable for<\/strong>\u00a0diverse promotions<\/li>\n\n\n\n<li><strong>Dedicated server infrastructure<\/strong>\u00a0in Fabbri\u2019s corporate data center<\/li>\n\n\n\n<li><strong>SSO (Single Sign-On) login<\/strong>\u00a0integrated with internal systems<\/li>\n\n\n\n<li><strong>Management system dedicated to the large-scale retail network<\/strong>\u00a0for monitoring promotions<\/li>\n<\/ul>\n\n\n\n<p>The platform allows agents to&nbsp;<strong>automatically apply the correct promotions when filling out orders,<\/strong>&nbsp;drastically reducing errors and verification time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fabbri 1905 and Cosmobile<\/h2>\n\n\n\n<p>Prior to implementation,&nbsp;<strong>canvass management<\/strong>&nbsp;relied on complex manual documentation that was difficult to apply consistently.<\/p>\n\n\n\n<p><strong>With Order Sender Enterprise, Fabbri 1905 achieved:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduction of errors<\/strong>,\u00a0when filling out orders<\/li>\n\n\n\n<li><strong>Automation of promotions<\/strong>\u00a0with automatic checks and thresholds<\/li>\n\n\n\n<li><strong>Greater control<\/strong>\u00a0over offers and commercial terms<\/li>\n\n\n\n<li><strong>Faster and more efficient processes<\/strong><\/li>\n\n\n\n<li><strong>50% reduction in average order fulfillment times<\/strong>\u00a0(from 1.86 days to 0.8 days)<\/li>\n\n\n\n<li><strong>Full integration<\/strong>\u00a0with company systems and enhanced security<\/li>\n<\/ul>\n\n\n\n<p>Sales representatives now have access to digital tools updated in real time, while the sales department maintains centralized and immediate control over promotions and orders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B2B Digital Transformation<\/h2>\n\n\n\n<p>The project implemented by Cosmobile for Fabbri 1905 serves as a concrete example of&nbsp;<strong>sales network digitization<\/strong>&nbsp;<strong>and the optimization of commercial processes in the B2B and large-scale retail sectors.<\/strong><\/p>\n\n\n\n<p>Thanks to&nbsp;<strong>Order Sender Enterprise<\/strong>, the company has improved operational efficiency, data control, and support for sales agents, confirming the value of a software solution tailored to complex and structured organizations.<\/p>\n\n\n\n<p id=\"h-\"><a href=\"https:\/\/www.ordersender.com\/en\/os-enterprise\/\"><em><strong>Discover OS Enterprise and Request a Free DEMO!<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fabbri 1905: Digital Transformation with Cosmobile Fabbri 1905, a historic Italian brand known worldwide for its iconic Amarene and&#8230;<\/p>\n","protected":false},"author":20,"featured_media":7781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[72,60,90,978,71,1234,74,62],"class_list":["post-7847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-solutions","tag-b2b-ecommerce","tag-cosmobile-en","tag-digital-solutions","tag-ecommerce-en","tag-order-sender","tag-os-enterprise","tag-sales-force-automation","tag-software-house-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fabbri 1905: Digital Transformation with Cosmobile | Cosmobile<\/title>\n<meta name=\"description\" content=\"Fabbri 1905: Digital Transformation with Cosmobile. 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