{"id":7715,"date":"2025-11-04T07:02:00","date_gmt":"2025-11-04T06:02:00","guid":{"rendered":"https:\/\/www.cosmobile.com\/?p=7715"},"modified":"2025-11-24T10:58:50","modified_gmt":"2025-11-24T09:58:50","slug":"maschio-gaspardo-technology-serving-agriculture-5-0","status":"publish","type":"post","link":"https:\/\/www.cosmobile.com\/en\/maschio-gaspardo-technology-serving-agriculture-5-0\/","title":{"rendered":"Maschio Gaspardo: technology serving agriculture 5.0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-maschio-gaspardo-technology-serving-agriculture-5-0\">Maschio Gaspardo: technology serving agriculture 5.0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The digital transformation of a leading multinational in the agricultural machinery sector.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 1964,\u00a0<a href=\"https:\/\/www.cosmobile.com\/en\/portfolio\/maschio-gaspardo\/\"><strong>Maschio Gaspardo<\/strong><\/a>\u00a0has been an international benchmark in the production of agricultural equipment for soil cultivation, sowing, fertilization, and crop protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Present in 18 countries, with an extremely comprehensive product catalog and a global network of dealers,<\/strong>&nbsp;the company has chosen&nbsp;<strong>Cosmobile&#8217;s digital solutions<\/strong>&nbsp;to take its&nbsp;<strong>data management and B2B processes to a new level.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goal was to digitize and simplify the management of a complex ecosystem\u00a0<\/strong>\u2013 catalog, price lists, B2B portal, configurators, and technical materials \u2013 with a view to Agriculture 5.0, where innovation and technology become strategic levers for efficiency, precision, and sustainability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maschio-gaspardo-s-needs\">Maschio Gaspardo&#8217;s needs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The complexity of the company&#8217;s business required a\u00a0<strong>single, flexible, and integrated platform<\/strong>,\u00a0capable of managing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00a0<strong>technical and complex product catalog<\/strong>, with correlations between products, variants, and accessories<\/li>\n\n\n\n<li><strong>Multi-market (18 countries), multilingual (14 languages), and multi-currency<\/strong>\u00a0management<\/li>\n\n\n\n<li>The\u00a0<strong>centralization of B2B price lists,<\/strong>\u00a0with different conditions for each geographical area or distribution channel<\/li>\n\n\n\n<li><strong>Improved web portal performance<\/strong>\u00a0in terms of speed and navigability<\/li>\n\n\n\n<li><strong>Simplification of the user experience<\/strong>, with an intuitive interface for retailers, technicians, and agents<\/li>\n\n\n\n<li><strong>Process automation,<\/strong>\u00a0particularly in the creation of quotes and PDF catalogs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cosmobile-s-digital-solutions\">Cosmobile&#8217;s digital solutions<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pim-categora-centralized-management-of-b2b-catalogs-and-price-lists\">PIM Categora: centralized management of B2B catalogs and price lists<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cosmobile.com\/en\/\"><strong>Cosmobile\u00a0<\/strong><\/a><strong>has implemented\u00a0<\/strong><a href=\"https:\/\/www.cosmobile.com\/en\/soluzione\/pimpublishing\/\"><strong>PIM Categora software,<\/strong><\/a><strong>\u00a0<\/strong>an advanced platform for Product Information Management. The system\u00a0<strong>manages over 6,500 Maschio Gaspardo products,\u00a0<\/strong>integrating catalogs, price lists, and multilingual information in a single location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Main advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Control and centralization of<\/strong>\u00a0catalog and price list data<\/li>\n\n\n\n<li><strong>Multilingual, multi-market, and multi-currency<\/strong>\u00a0management<\/li>\n\n\n\n<li><strong>Multi-department collaboration<\/strong>\u00a0on a single shared tool<\/li>\n\n\n\n<li><strong>Automated processes<\/strong>\u00a0for updates, correlations, and data entry<\/li>\n\n\n\n<li><strong>Fast<\/strong>\u00a0and consistent publication across all digital channels<\/li>\n\n\n\n<li><strong>Integration with corporate ERP<\/strong>\u00a0and SSO (Single Sign-On) authentication<\/li>\n\n\n\n<li>Greater\u00a0<strong>security and reliability<\/strong>\u00a0of disseminated information<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multilingual-website-with-public-catalog\">Multilingual website with public catalog<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cosmobile has created a\u00a0<a href=\"https:\/\/www.maschiogaspardo.com\/en_uk\/\" target=\"_blank\" rel=\"noopener\"><strong>new multilingual showcase portal<\/strong><\/a><strong>\u00a0(14 languages),\u00a0<\/strong>with integrated B2B catalog navigation and performance optimization. The user experience has been improved to ensure\u00a0<strong>smooth navigation, fast loading, and simplified access to product information.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimized and fast browsing experience (improved UX)<\/strong><\/li>\n\n\n\n<li><strong>Automated catalog management<\/strong>, always up to date<\/li>\n\n\n\n<li>High\u00a0<strong>technical performance<\/strong>\u00a0and reduced loading times<\/li>\n\n\n\n<li><strong>Direct integration<\/strong>\u00a0with company ERP systems<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-b2b-portal-with-advanced-technical-lists\">B2B portal with advanced technical lists<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To meet the needs of the&nbsp;<strong>international sales network,<\/strong>&nbsp;Cosmobile has developed a&nbsp;<strong>B2B portal reserved for resellers, distributors, and partners.<\/strong>&nbsp;The platform allows for the&nbsp;<strong>autonomous management of quotes, orders, and reorders, with customized price lists and confidential technical documentation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centralized access to\u00a0<strong>B2B information<\/strong><\/li>\n\n\n\n<li>Simplified consultation of the\u00a0<strong>technical catalog<\/strong><\/li>\n\n\n\n<li>Reduction in\u00a0<strong>operating costs and times<\/strong><\/li>\n\n\n\n<li>Autonomous management of\u00a0<strong>orders and quotes<\/strong><\/li>\n\n\n\n<li>Greater control and security through\u00a0<strong>confidential login<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpq-quotation-tool-and-visiq-configurator\">CPQ Quotation Tool and Visiq Configurator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To&nbsp;<strong>automate the creation of commercial offers,&nbsp;<\/strong>Cosmobile has integrated the&nbsp;<a href=\"https:\/\/www.cosmobile.com\/prodotto\/visiq\/\"><strong>Visiq Configurator with a customized CPQ&nbsp;<\/strong><\/a><strong>(Configure, Price, Quote) system.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The configuration engine allows you to&nbsp;<strong>create customized quotes based on price lists and product technical specifications.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guided creation of\u00a0<strong>commercial offers<\/strong><\/li>\n\n\n\n<li>Complete control of the\u00a0<strong>configuration flow<\/strong><\/li>\n\n\n\n<li>Flexible management of\u00a0<strong>simple or complex configurations<\/strong><\/li>\n\n\n\n<li>Automatic generation of PDF or Excel files<\/li>\n\n\n\n<li><strong>Total autonomy for the sales team<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-automatic-layout-of-catalogs-and-technical-data-sheets\">Automatic layout of catalogs and technical data sheets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to automation, the generation of multilingual catalogs and technical data sheets has become instantaneous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each document is automatically laid out with customized layouts and correlations between variants and accessories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralized and automated<\/strong>\u00a0management of product data<\/li>\n\n\n\n<li><strong>Drastic reduction in layout time and costs<\/strong><\/li>\n\n\n\n<li>Elimination of\u00a0<strong>manual errors<\/strong><\/li>\n\n\n\n<li>Rapid creation of\u00a0<strong>public catalogs and technical PDFs<\/strong>\u00a0that are always up to date<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maschio-gaspardo-feat-cosmobile-360-digital-transformation\">Maschio Gaspardo feat. Cosmobile: 360\u00b0 digital transformation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maschio Gaspardo has taken a decisive step towards the complete digitization of its business processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results achieved:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduction in the time\u00a0<\/strong>required to update and publish the catalog<\/li>\n\n\n\n<li><strong>Better management of data\u00a0<\/strong>and technical information<\/li>\n\n\n\n<li>Increased\u00a0<strong>operational efficiency<\/strong>\u00a0and internal productivity<\/li>\n\n\n\n<li><strong>Optimized user experience,<\/strong>\u00a0both for customers and partners<\/li>\n\n\n\n<li>Greater\u00a0<strong>control and consistency over price lists and commercial offers<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agriculture-5-0-when-innovation-becomes-competitiveness\">Agriculture 5.0: when innovation becomes competitiveness<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Maschio Gaspardo project demonstrates how\u00a0<strong>digital technology is now a key component in the agritech world.<\/strong> Process automation and intelligent data management enable companies to be more efficient, sustainable, and customer-focused.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With\u00a0<strong>digital solutions by Cosmobile,<\/strong>\u00a0complexity is transformed into value: every piece of data, every process, and every product becomes part of a connected, flexible ecosystem that is ready for the challenges of Agriculture 5.0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-discover-the-case-history-here\"><a href=\"https:\/\/www.cosmobile.com\/en\/portfolio\/maschio-gaspardo\/\"><em>Discover the case history here!<\/em><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Maschio Gaspardo: technology serving agriculture 5.0 The digital transformation of a leading multinational in the agricultural machinery sector. Since&#8230;<\/p>\n","protected":false},"author":20,"featured_media":7655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[88,87,60,90,978,951,975,62,65],"class_list":["post-7715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-solutions","tag-configurator","tag-configuratore-di-prodotto-en","tag-cosmobile-en","tag-digital-solutions","tag-ecommerce-en","tag-pim-en","tag-pim-categora-2","tag-software-house-en","tag-soluzioni-digitali-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts\/7715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/comments?post=7715"}],"version-history":[{"count":1,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts\/7715\/revisions"}],"predecessor-version":[{"id":7717,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts\/7715\/revisions\/7717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/media\/7655"}],"wp:attachment":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/media?parent=7715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/categories?post=7715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/tags?post=7715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}