{"id":7130,"date":"2025-05-07T08:00:00","date_gmt":"2025-05-07T06:00:00","guid":{"rendered":"https:\/\/www.cosmobile.com\/?p=7130"},"modified":"2025-03-31T12:21:52","modified_gmt":"2025-03-31T10:21:52","slug":"centrogamma-termosanitaria-the-digital-revolution-with-cosmobile","status":"publish","type":"post","link":"https:\/\/www.cosmobile.com\/en\/centrogamma-termosanitaria-the-digital-revolution-with-cosmobile\/","title":{"rendered":"Centrogamma Termosanitaria: the digital revolution with Cosmobile"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-centrogamma-termosanitaria-the-digital-revolution-with-cosmobile\">Centrogamma Termosanitaria: the digital revolution with Cosmobile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Centrogamma Termosanitaria: the digital revolution with Cosmobile. Managing a catalog with over 100,000 references from 120 different suppliers is a complex challenge. <a href=\"https:\/\/www.centrogamma.com\/\" target=\"_blank\" rel=\"noopener\">Centrogamma Termosanitaria,<\/a> a leading distributor in the <strong>hydrothermal sanitary sector<\/strong>, needed an efficient system to centralize data management,<strong> optimize its B2B and B2C e-commerce,<\/strong> and automate the creation of company catalogs. To achieve these goals, it chose <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> and its PIM software, <strong>Categora<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-dispersed-data-and-complex-processes\">The challenge: dispersed data and complex processes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Centrogamma\u2019s main requirement was to consolidate all product information in one place to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quickly and efficiently generate company <strong>catalogs<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Update the website and e-commerce <\/strong>without wasting time and resources.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize product management <\/strong>across multiple channels (B2B, B2C, native apps).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Synchronize<\/strong> the <strong>catalog<\/strong> with the company ERP.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create effective <strong>marketing strategies <\/strong>through automated newsletters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A powerful, intuitive, and integrated system was needed to manage vast amounts of data seamlessly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-solution-pim-categora-and-an-integrated-digital-ecosystem\">The solution: PIM Categora and an integrated digital ecosystem<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To meet these needs, <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> implemented a <strong>tailored digital ecosystem based on Categora,<\/strong> the PIM software that allows managing all product data from a single platform. Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-pim-categora-centralized-data-management\">1. PIM Categora: centralized data management<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With Categora, Centrogamma can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Control and update <\/strong>the entire database from a single system.<\/li>\n\n\n\n<li>Automatically create <strong>catalogs and price lists,<\/strong> significantly reducing production times.<\/li>\n\n\n\n<li><strong>Synchronize product information with the ERP<\/strong>, ensuring always up-to-date prices and promotions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-b2b-and-b2c-e-commerce-optimized-user-experience\">2. B2B and B2C E-Commerce: Optimized User Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.centrogamma.com\/\" target=\"_blank\" rel=\"noopener\">Centrogamma\u2019s website<\/a> has been enhanced to provide an <strong>efficient service for both industry professionals <\/strong>(B2B) and <strong>end consumers <\/strong>(B2C):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B2B:<\/strong> Quotation generation, personalized pricing, automated order management, and restocking.<\/li>\n\n\n\n<li><strong>B2C:<\/strong> Online purchasing with special web pricing, home delivery, and in-store pickup options.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-gielle-portal-a-dedicated-showcase-for-a-quality-brand\">3. Gielle portal: A dedicated showcase for a quality brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> developed <strong>Gielleleader.com<\/strong>, a thematic portal dedicated to the Gielle brand, featuring updated technical information and an automatic pagination system to generate personalized PDF price lists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-automated-catalog-and-price-list-creation\">4. Automated catalog and price list creation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The automated pagination system has revolutionized Centrogamma\u2019s editorial management<\/strong>. Previously, four people spent weeks creating a catalog. Now, <strong>a single person can simultaneously produce two catalogs and update two portals<\/strong>, drastically reducing time and optimizing workflow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-newsletters-and-dem-strategic-and-personalized-communication\">5. Newsletters and DEM: strategic and personalized communication<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integration with an advanced mailing list management system allows <a href=\"https:\/\/www.centrogamma.com\/\" target=\"_blank\" rel=\"noopener\">Centrogamma<\/a> <strong>to send targeted marketing campaigns<\/strong>, keep customers informed about promotions and updates, and monitor communication effectiveness in real-time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-results-increased-efficiency-and-visibility\">The results: increased efficiency and visibility<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to our collaboration, Centrogamma has achieved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduced data management <\/strong>and catalog creation time.<\/li>\n\n\n\n<li><strong>Improved service for B2B customers,<\/strong> with personalized price lists and tailored tools for agents and resellers.<\/li>\n\n\n\n<li><strong>Market expansion <\/strong>through a high-performing and integrated e-commerce platform.<\/li>\n\n\n\n<li>Greater <strong>online visibility <\/strong>and easier access to product information.<\/li>\n\n\n\n<li><strong>Automated communications <\/strong>with effective and trackable newsletters.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-digital-revolution-by-cosmobile\">A digital revolution by Cosmobile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership between <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> and <a href=\"https:\/\/www.centrogamma.com\/\" target=\"_blank\" rel=\"noopener\">Centrogamma Termosanitaria<\/a> has led to a true digital revolution. With Cosmobile\u2019s integrated solutions, <strong>the company now benefits from optimized data management, a powerful e-commerce platform, and advanced digital tools to enhance the customer experience.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-digitalize-your-company-with-tailor-made-solutions\">Want to digitalize your company with tailor-made solutions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Transform your business with innovative technologies and cutting-edge digital strategies.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cosmobile.com\/contattaci\/\"><strong>Follow in Centrogamma\u2019s footsteps!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Centrogamma Termosanitaria revolutionized its digital ecosystem with Cosmobile\u2019s PIM Categora, streamlining data management, e-commerce, and catalog automation. Want to take your business to the next level? Discover our tailored digital solutions!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[60,978,951,62,65],"class_list":["post-7130","post","type-post","status-publish","format-standard","hentry","tag-cosmobile-en","tag-ecommerce-en","tag-pim-en","tag-software-house-en","tag-soluzioni-digitali-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts\/7130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/comments?post=7130"}],"version-history":[{"count":2,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts\/7130\/revisions"}],"predecessor-version":[{"id":7132,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/posts\/7130\/revisions\/7132"}],"wp:attachment":[{"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/media?parent=7130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/categories?post=7130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cosmobile.com\/en\/wp-json\/wp\/v2\/tags?post=7130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}