{"id":6986,"date":"2025-03-18T08:02:00","date_gmt":"2025-03-18T07:02:00","guid":{"rendered":"https:\/\/www.cosmobile.com\/?p=6986"},"modified":"2025-02-11T14:21:54","modified_gmt":"2025-02-11T13:21:54","slug":"calliope-from-the-map-to-the-point-of-sale","status":"publish","type":"post","link":"https:\/\/www.cosmobile.com\/en\/calliope-from-the-map-to-the-point-of-sale\/","title":{"rendered":"Calliope: from the map to the point of sale"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-calliope-from-the-map-to-the-point-of-sale\">Calliope: from the map to the point of sale<\/h2>\n\n\n\n<p>Calliope: From the map to the point of sale. <a href=\"https:\/\/www.calliope.style\/it-it\/\">Calliope,<\/a> an Italian <strong>fashion brand<\/strong> from <a href=\"https:\/\/www.teddy.it\/it\/home\/\">Teddy Spa Group<\/a>, present in 19 countries worldwide, has chosen <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> to develop an advanced digital solution: a <strong>Store Locator fully integrated with Magento 2 Enterprise and our Local CMS<\/strong>. The goal? <strong>Centralize store data, optimize Local SEO<\/strong>, and offer customers an increasingly seamless navigation experience.<\/p>\n\n\n\n<p>Thanks to this integration, Calliope has successfully enhanced its physical stores, improving online visibility and search engine rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-tailor-made-project-for-calliope\">A tailor-made project for Calliope<\/h2>\n\n\n\n<p>The partnership between <a href=\"https:\/\/www.calliope.style\/it-it\/\">Calliope<\/a> and <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> was born from the need to <strong>unify the management of store data in a single platform<\/strong> and improve the brand&#8217;s online presence. It wasn\u2019t just about boosting e-commerce but also about <strong>giving greater visibility to physical stores through an omnichannel digital strategy.<\/strong><\/p>\n\n\n\n<p>We designed and developed a <strong>Store Locator integrated with Local CMS and Magento 2 Commerce<\/strong> (Enterprise edition). Our tool centralizes all store data and ensures constant, accurate updates of online information, thus <strong>improving content localization and organic search engine positioning.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-all-the-data-in-one-place\">All the data in one place<\/h2>\n\n\n\n<p>The new system made it possible to <strong>centrally control all information related to Calliope stores<\/strong>. Data such as <strong>opening hours, addresses, and contacts are updated in real time<\/strong>, preventing errors and ensuring a consistent, reliable user experience.<\/p>\n\n\n\n<p>Moreover, each store can be displayed in a personalized way thanks to direct integration with Magento 2, offering users i<strong>ntuitive and functional navigation.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimized-local-seo-and-customer-journey\">Optimized local SEO and customer journey<\/h2>\n\n\n\n<p>A key aspect of the project was improving <strong>Local SEO<\/strong>. The store locator helped <a href=\"https:\/\/www.calliope.style\/it-it\/\">Calliope<\/a> achieve <strong>better rankings in local searches,<\/strong> increasing the <strong>visibility of physical stores<\/strong> when users search for nearby shops.<\/p>\n\n\n\n<p>This strategy had a direct impact on the<strong> customer journey<\/strong>, <strong>simplifying the store search<\/strong> process and <strong>guiding customers from the website to the nearest physical location<\/strong>. The result? A smoother and more <strong>integrated shopping experience between the digital channel and the physical store.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-winning-omnichannel-strategy\">A winning omnichannel strategy<\/h2>\n\n\n\n<p>Thanks to the collaboration with <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a>, <a href=\"https:\/\/www.calliope.style\/it-it\/\">Calliope<\/a> has implemented a true <strong>omnichannel strategy:<\/strong> a perfect combination of <strong>e-commerce and physical retail<\/strong>. The ability to <strong>manage every store from a single platform<\/strong> improved the consistency of information, enhancing online presence and driving traffic to the stores.<\/p>\n\n\n\n<p>If your company also aims to unify digital and physical channels, discover our <a href=\"https:\/\/www.cosmobile.com\/soluzioni\/\">Custom Digital Solutions.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cosmobile-innovation-and-digital-solutions\">Cosmobile: innovation and digital solutions<\/h2>\n\n\n\n<p>For over 20 years, <a href=\"https:\/\/www.cosmobile.com\/\">Cosmobile<\/a> has been offering <strong>custom software solutions for managing, configuring, and selling products<\/strong>. From developing integrated platforms to centralized data management, we are the ideal partner to guide companies like <a href=\"https:\/\/www.calliope.style\/it-it\/\">Calliope<\/a> toward complete digital transformation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-inspired-by-our-projects\"><strong>Be inspired by our projects<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cosmobile.com\/portfolio\/\"><strong>Discover all our work<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Calliope partnered with Cosmobile to develop a Store Locator integrated with Magento 2 and Local CMS, improving Local SEO and centralizing store data for a seamless omnichannel experience.<\/p>\n","protected":false},"author":3,"featured_media":6985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[963,60,978,62,65],"class_list":["post-6986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-solutions","tag-calliope-en","tag-cosmobile-en","tag-ecommerce-en","tag-software-house-en","tag-soluzioni-digitali-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Calliope: from the map to the point of sale | Cosmobile<\/title>\n<meta name=\"description\" content=\"Calliope: From the map to the point of sale. 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