Direct Marketing<\/strong> is crucial for any business. Now, how to create a successful newsletter? <\/strong>How to improve one’s performance?<\/p>\n A newsletter is an informative e-mail <\/strong>that a company sends through electronic mail. It is aimed at a database<\/strong> of contacts (clients that have previously subscribed to our newsletter), which is gold for any company.<\/p>\n – Magnetic subject line<\/strong> Reading of subject line changes according to the device used (desktop or mobile, smartphone, or tablet); remember: the machine can cut subject line. – In a nutshell: Show, don\u2019t tell!<\/strong> -Create urgency<\/strong> -Perks, not features<\/strong> – Striking Design<\/strong> Use attractive pictures – Call to action (CTA)<\/strong> – Communicative style<\/strong> – What to send<\/strong> – Plan the dispatch<\/strong> The Key Performance Indicators (KPIs)<\/strong> are essential parameters that help understand if what you sent is successful or not. Consider the aperture rate (how many users opened your newsletter). Even the so-called “through rate” is essential: the percentage of clicks on the call to action compared to sent e-mails.<\/p>\n Inbound marketing works:<\/strong> intrigue, use numbers, don’t promise falsity!<\/p>\n","protected":false},"excerpt":{"rendered":" Direct Marketing Techniques Direct Marketing is crucial for any business. Now, how to create a successful newsletter? How to…<\/p>\n","protected":false},"author":3,"featured_media":2544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[60],"class_list":["post-3922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-solutions","tag-cosmobile-en"],"acf":[],"yoast_head":"\n
\nIts content is variable but is usually made by information, news, offers, post about new products, recent blog articles, etc.
\nE-mail marketing is one of the most efficient direct marketing tools<\/strong> because it uses e-mails to establish a direct connection with a customer.
\nIt’s better not to be too bold with the dispatch, to avoid having our communication ending in the Spam folder.<\/p>\nHere\u2019s some trick to avoid our newsletter to end up in the trashbin<\/h2>\n
\nE-mail with a short subject line have a better opening rate. Information must be complete but quick to read. This text string anticipates the newsletter’s content and helps the user to understand what’s inside the mail.
\nAt this point, a client decided whether to open the mail or not.<\/p>\n
\nIf text is kept short, we can add our brand’s name, taking a first step in our brand awareness.\u00a0<\/strong><\/p>\n
\nNo to mile-long e-mails that nobody reads, be persuasive but quick.
\nShow, don’t tell!<\/p>\nDirect Marketing Techniques<\/h2>\n
\nAsk questions, suggest promotions with a deadline, and enlight that with a countdown. Create a feeling of urgency within a user, motivate his\/her click.<\/p>\n
\nYou have to show the main perks of your products, not the features. So please don’t waste time describing your product’s characteristics, explain why I should buy it, what are the perks. A mere description doesn\u2019t attract attention, say no to instructions and technicalities.<\/p>\n
\nNewsletter design is essential for both gather user attention and organize content, helps with reading, and supports the message we want to spread.<\/p>\nDirect Marketing Techniques<\/h2>\n
\nChoose clear fonts with contrasting colors
\nPlace Call to action (CTA) well
\nUse responsive templates
\nEnter recognizable links
\nDivide text in paragraphs<\/p>\n
\nCTA has to be clear and immediate and needs to show benefits our product has to offer. Avoid the \u201cclick here\u201d claim.<\/p>\n
\nCreate your style and the proper tone of voice to identify your brand.<\/p>\n
\nIt’s vital to have an editorial plan, meaning a publication calendar, to decide what to post and when. To generate public interest, choose:
\nA brief overview of blog’s articles to read
\nImportant news about you
\nEvents and fairs you\u2019re going to attend
\nIn-depth themes<\/p>\n
\nTo get better results, it’s suggested to plan the newsletter delivery when users are more receptive. You can do some tests and use the statistics tool offered by any e-mail marketing software to check when a mailbox is usually open.<\/p>\n