{"id":3917,"date":"2020-07-02T00:00:00","date_gmt":"2020-07-01T22:00:00","guid":{"rendered":"https:\/\/www.cosmobile.com\/calliope-trova-il-negozio-pi-vicino-a-te\/"},"modified":"2023-06-21T15:51:46","modified_gmt":"2023-06-21T13:51:46","slug":"calliope-trova-il-negozio-pi-vicino-a-te","status":"publish","type":"post","link":"https:\/\/www.cosmobile.com\/en\/calliope-trova-il-negozio-pi-vicino-a-te\/","title":{"rendered":"Calliope: find the store closest to you"},"content":{"rendered":"<h2>Calliope: find the store closest to you<\/h2>\n<p>Contemporary glamorous clothing, balanced and with a touch of style: this is <strong>Calliope.<\/strong><\/p>\n<p>The company, founded in 2005, is a<strong> fast fashion brand<\/strong> &#8211; part of the <strong>Teddy S.p.a group<\/strong> &#8211; which offers trendy garments, but accessible to all, with a modern and clean taste.<\/p>\n<h2>Shopping Experience<\/h2>\n<p>A <strong>shopping experience<\/strong> with a unique format and essential and international design: 19 countries in the world where the brand is present.<\/p>\n<p>Calliope&#8217;s need was to <strong>optimize her shopping experience, guiding the customer to the store closest to him.<\/strong><br \/>\n<strong>Therefore, centralize the data of all stores and enhance both E-commerce and physical stores.<\/strong><\/p>\n<p>Attention therefore also to <strong>online shopping. <\/strong>Calliope wanted to <strong>improve the positioning of the brand on the web<\/strong>, <strong>index its online sales platforms, optimize the management of Local SEO. <\/strong>Guarantee users <strong>the best navigation on the website<\/strong> for a <strong>perfect customer journey.<\/strong><\/p>\n<h2>Calliope: find the store closest to you<\/h2>\n<h2>What is Local SEO?<\/h2>\n<p><strong>Local SEO<\/strong> is the <strong>local\/geo-localized positioning of a website on search engines.<\/strong><br \/>\nUnlike traditional SEO, which aims to position a portal nationally or internationally, Local SEO aims to obtain <strong>organic, therefore free, visibility in a specific geographical area.<\/strong><\/p>\n<h2>Store Locator: the Calliope store closest to you<\/h2>\n<p>For Calliope we have developed a Store Locator module, natively integrated with the <strong>Local CMS Software and Magento 2 Enterprise (Magento Commerce)<\/strong>, in order to <strong>centralize the data of all the stores and optimize the management of local SEO.<\/strong><\/p>\n<p>The Store Locator is a <strong>perfect tool for companies that sell both through physical stores and through E-commerce.<\/strong><br \/>\nIn fact, it allows to implement an <strong>omnichannel digital strategy<\/strong> (sales and marketing strategy that uses different channels, both online and offline, integrating them with each other) and to <strong>improve the positioning of the brand on the web.<\/strong><\/p>\n<h2>The Advantages of the Store Locator<\/h2>\n<p>In this way, <strong>all Calliope store data is centralized in a single point<\/strong> with the possibility of showing different parameters for individual stores; the <strong>contents of the E-commerce platform are optimized,<\/strong> <strong>thus improving indexing on search engines:<\/strong> this allows all users to know (and find) the brand.<br \/>\nFinally, the <strong>user shopping and browsing experience is optimized.<\/strong><\/p>\n<h2 style=\"text-align: center;\"><a href=\"https:\/\/www.cosmobile.com\/en\/portfolio\/calliope\/\" target=\"_blank\" rel=\"noopener\">Discover our experience with Calliope!<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Calliope: find the store closest to you Contemporary glamorous clothing, balanced and with a touch of style: this is&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[963,60,962,964],"class_list":["post-3917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-solutions","tag-calliope-en","tag-cosmobile-en","tag-ecommerce-calliope","tag-local-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Calliope: find the store closest to you | Cosmobile<\/title>\n<meta name=\"description\" content=\"Calliope: find the store closest to you. Local SEO is the local\/geo-localized positioning of a website on search engines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cosmobile.com\/en\/calliope-trova-il-negozio-pi-vicino-a-te\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calliope: find the store closest to you | Cosmobile\" \/>\n<meta property=\"og:description\" content=\"Calliope: find the store closest to you. 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